After sketching some rough ideas, I created five different concepts for the logo. After presenting them to the team, we landed on what became the final design.
In addition to the logo, branding was completed with a few different versions of the logo, colour scheme, typography, and graphical elements.
Once wireframes were finalised, several designs were explored which were appropriate for the audience and the brand before narrowing down on the direction and visual style. User testing was carried out testing the core features of the app including social, gamification, fitness, and brain training. The end result is a cohesive, well-functioning app to encourage a growing population to stay active and engaged with friends and family.